MUJI always makes me smile. Their line MUJI rhythm has been wonderfully marketed. By using music, its rhythm and beats both audibly and visually, they are touching on our universal emotive responses. Music is a phenomena that stretches over cultures and ages; it arouses our intuitive nature and affects us in ways we cannot always describe. As Donald A. Norman talks about the three levels of design, music and rhythm stimulate our emotions an a visceral level. While this musical and kinetic interface only slightly touches on the two remaining levels, behavioral and reflective, it is still joyful and fun for the audience. The motion and beats of the images bring life to your computer screen.
MUJI rhythm
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